Editor's Note

It's in the papers. It's on the news. Everyone is talking about the looming recession. Naturally it's time for companies to react and take some real action through various cost-cutting measures. One reaction to a lengthen sales cycle that accompanies recession is to cut back on marketing. If we do so, are we doubling down on our problems or are we solving the real issue? It will be interesting to find out.

In this issue, we also have stories on how brands like Lamborghini, International Piping Products, Bridgestone Corporation, Lexus and Sand Motec invested in smart marketing and leveraged on the returns.

We hope you will enjoy this issue and continue to make us one of your essential reads.

Yours Truly,
Iris
FLEx Enews