Editor's Note

Marketers are spending more on business events to engage their customers and not risk losing them to a sweet talking competitor. Center for Exhibition Research (CEIR) revealed 95 percent of executive decision-makers meet with their current suppliers at tradeshows. Within this same group of buyers, 77 percent indicate that they found at least one new supplier at an exhibition. If you are looking for ideas on maximising your returns from these business events and build brand connection with your customers, we are in this together.

Not forgetting the exciting moments we had at some of the world's renowned events like Formula One Grand Prix, Arabian Travel Market, Food & Hotel Asia and IT Show, which we will love to share with you in this issue as well.

We hope you enjoy your read and have a fabulous month ahead!

Yours Truly,
Iris
FLEx Enews