"Call it subservient (subliminal) advertising if you may. We feel that by using such a method, it works better in terms of getting audience to sit-up and take notice." Sean Aw, Account Manager, FLEx Integrated Marketing, the agency which came up with this concept, said "It comes in flashes, thus it may 'startle' people a little to see something out of the ordinary, and people may actually remember it."