With Singapore Tourism Board's mission to promote Singapore as a modern and sophisticated destination at the Arabian Travel Market, FLEx was committed to design and build a pavilion that will create memorable and fulfilling experiences for the visitors. To exude the unique positioning of Singapore as an attractive travel destination, FLEx tastefully marry the design concept of the pavilion with features of the diverse range of sights, activities, and latest attractions like the Singapore Flyer, Formula One Grand Prix Race, Marina Bay Sands and Resorts World Integrated Resorts, in Singapore.